ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Closure

13 Dec 2013

Please be advised that the ABC Offices will be closing on 13 December 2013 and will be opening on Monday 6 January 2014. We would like to take this opportunity of wishing you all a wonderful festive season, and a prosperous 2014.

ABC Q2 2013 Release - Johannesburg

16 Aug 2013

The ABC Released the latest circulation for the second quarter (April - June 2013), in Johannesburg on 13 August 2013. Check the Presentations on the Notices Page.

Recent Notices

ABC Q1 2014 Preserntation - JHB

14 May 2014

The 1st Quarter Presentation by Gordon Patterson on 14 May 2014

ABC Q4 2013 Presentation Cape Town

27 Feb 2014

The 4th Quarter 2013 Presentation, released in Cape Town on 26 February by Bryan Gibson

ABC Neilsen Presentation by Milton Tshabalala

27 Feb 2014

Ten Year Trends, presented at the ABC Release in Cape Town By Milton Tshabalala on the 26 of February 2014.

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Testimonials

"I’d also like to make use of this opportunity to commend Bella for her assistance in the completion of our submission. Her friendly telephone manner, her knowledge of the product is outstanding! Thanks Bella, you are of great value to the ABC, and me as a client of the ABC."

- Thea Liebenberg - Agri SA
(31 Jul 2013)

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Some Inspiration

"If the only tool you have is a hammer, you tend to see every problem as a nail."

- Abraham Maslo

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