ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News


07 May 2015

ABC Q1 2015 Circulation Data Release

ABC Closure 2014

04 Dec 2014

Please be advised that the ABC Offices will be closing on 12 December 2014 and will be opening on Tuesday 6 January 2015. We would like to take this opportunity of wishing you all a wonderful festive season, and a prosperous 2015.

ABC Q2 2013 Release - Johannesburg

16 Aug 2013

The ABC Released the latest circulation for the second quarter (April - June 2013), in Johannesburg on 13 August 2013. Check the Presentations on the Notices Page.

Recent Notices

ABC Q4 2014 Presentation - Cape Town

19 Feb 2015

The ABC 4th Quarter of 2014 results released in Cape Town on the 19th February 2015

ABC Q3 2014 Presentation

13 Nov 2014

The ABC 3rd Quarter Release at GIBBS Johannesburg on the 13th November 2014

ABC Q2 2014 Presentation

13 Aug 2014

The ABC 2nd Quarter Release at GIBBS Johannesburg on the 13th August 2014

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"Many thanks for your professionalism in conducting the audit and for the speedy response, i am very happy with my decision to have switched to the ABC for the quarterly auditing."

- Brett Wood
(22 Oct 2010)

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