ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Press Release 14/10/2015

14 Oct 2015


ABC Rules Version 2.9

24 Aug 2015

ABC Rules Ver 2.9 Effective 1 July 2015 available for download under Membership Rules

ABC Elects a New President and Vice President

20 Aug 2015

Gordon Patterson and Andre van Tonder elected as president and vice president of the ABC respectively.

Recent Notices

ABC Q3 2015 Circulation Release

04 Nov 2015

Summary of the July to September 2015 (Q3) circulation data.

ABC Q2 2015 Presentation by Jennie Beck

17 Aug 2015

ABC Presentation by Jennie Beck on the 13th August 2015 in Johanessburg

ABC Q2 2015 Presentation - Johanessburg

13 Aug 2015

The ABC 2nd Quarter of 2015 results released in Johannesburg on the 13th August 2015

Industry Partners

Print Media South Africa NASA Print Media South Africa Print Media South Africa

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"Hallo Mishack I want to thank you. When I logged in today, the correct certificate was uploaded. In our business I don’t think that we realise how fortunate we are to have a person like you to assist us and who is prepared to walk the extra mile to assist his clients. Once again, thank you. "

- Zelda Malan - Die Ghaap-Kimberley Gazette
(04 Nov 2015)

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Some Inspiration

"Don't worry about people stealing an idea. If it's original, you will have to ram it down their throats."

- Howard Aiken

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