ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Closure

13 Dec 2013

Please be advised that the ABC Offices will be closing on 13 December 2013 and will be opening on Monday 6 January 2014. We would like to take this opportunity of wishing you all a wonderful festive season, and a prosperous 2014.

ABC Q2 2013 Release - Johannesburg

16 Aug 2013

The ABC Released the latest circulation for the second quarter (April - June 2013), in Johannesburg on 13 August 2013. Check the Presentations on the Notices Page.

Recent Notices

ABC Q2 2014 Presentation

13 Aug 2014

The ABC 2nd Quarter Release at GIBBS Johannesburg on the 13th August 2014

ABC Q2 2014 Presentation by Ettiene van den Berg

13 Aug 2014

ABC Presentation by Ettiene van den Berg on the 13th August 2014 in Johanessburg.

ABC Q1 2014 Preserntation - JHB

14 May 2014

The 1st Quarter Presentation by Gordon Patterson on 14 May 2014

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"Peter has just left and the audit of our four mid-year titles has been completed. He was excellent and very pleasant and all went smoothly. This is certainly a much better system than using our external auditors. Many thanks for all your help and advice on this. We look forward to using your auditing services again in January for our other five print titles."

- Chris Whales
(20 Jul 2010)

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