We provide circulation data to the Advertising & Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Press Release 14/10/2015

14 Oct 2015


ABC Rules Version 2.9

24 Aug 2015

ABC Rules Ver 2.9 Effective 1 July 2015 available for download under Membership Rules

ABC Elects a New President and Vice President

20 Aug 2015

Gordon Patterson and Andre van Tonder elected as president and vice president of the ABC respectively.

Recent Notices

ABC 2015 Year-End Newsletter

12 Jan 2016

ABC Newsletter : Summary of Year 2015

ABC Q3 2015 Circulation Release

04 Nov 2015

Summary of the July to September 2015 (Q3) circulation data.

ABC Q2 2015 Presentation by Jennie Beck

17 Aug 2015

ABC Presentation by Jennie Beck on the 13th August 2015 in Johanessburg

Industry Partners

Print Media South Africa NASA Print Media South Africa Print Media South Africa

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"Bellah! Thank you so very much for all your help. I really do appreciate it. I must say it is always such a pleasure to deal with you and Mishack, you always help with a smile on your face - they definitely don't make them like you anymore!! "

- Arlene Macmaneveldt - Kwenta Media
(30 Jul 2013)

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"The skill of writing is to create a context in which other people can think."

- Edwin Schlossberg

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