ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

Read our Company Profile | Contact Us

Latest News

ABC Closure

13 Dec 2013

Please be advised that the ABC Offices will be closing on 13 December 2013 and will be opening on Monday 6 January 2014. We would like to take this opportunity of wishing you all a wonderful festive season, and a prosperous 2014.

ABC Q2 2013 Release - Johannesburg

16 Aug 2013

The ABC Released the latest circulation for the second quarter (April - June 2013), in Johannesburg on 13 August 2013. Check the Presentations on the Notices Page.

Recent Notices

ABC Q2 2014 Presentation

13 Aug 2014

The ABC 2nd Quarter Release at GIBBS Johannesburg on the 13th August 2014

ABC Q2 2014 Presentation by Ettiene van den Berg

13 Aug 2014

ABC Presentation by Ettiene van den Berg on the 13th August 2014 in Johanessburg.

ABC Q1 2014 Preserntation - JHB

14 May 2014

The 1st Quarter Presentation by Gordon Patterson on 14 May 2014

Industry Partners

Print Media South Africa NASA Print Media South Africa Print Media South Africa

Quick Links

Membership Guide
Membership Rules
Deadline Dates
Membership Fees Schedule
Grassroots Application Forms


"I’d also like to make use of this opportunity to commend Bella for her assistance in the completion of our submission. Her friendly telephone manner, her knowledge of the product is outstanding! Thanks Bella, you are of great value to the ABC, and me as a client of the ABC."

- Thea Liebenberg - Agri SA
(31 Jul 2013)

Follow us on Twitter

Some Inspiration

"Education is the most powerful weapon which you can use to change the world."

- Nelson Mandela

© 2010 Audit Bureau of Circulations of South Africa
Privacy Policy | Terms & Conditions | Site Requirements