ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Closure

13 Dec 2013

Please be advised that the ABC Offices will be closing on 13 December 2013 and will be opening on Monday 6 January 2014. We would like to take this opportunity of wishing you all a wonderful festive season, and a prosperous 2014.

ABC Q2 2013 Release - Johannesburg

16 Aug 2013

The ABC Released the latest circulation for the second quarter (April - June 2013), in Johannesburg on 13 August 2013. Check the Presentations on the Notices Page.

Recent Notices

ABC Q4 2013 Presentation Cape Town

27 Feb 2014

The 4th Quarter 2013 Presentation, released in Cape Town on 26 February by Bryan Gibson

ABC Neilsen Presentation by Milton Tshabalala

27 Feb 2014

Ten Year Trends, presented at the ABC Release in Cape Town By Milton Tshabalala on the 26 of February 2014.

ABC 3rd Quarter Presentation - JHB

13 Nov 2013

ABC 3rd Quarter Presentation November 2013 By Gordon Patterson

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"I would like to thank the ABC for all their professional assistance and always prompt response on all ABC queries. Peter has been on site and has conducted an audit on our publications due for ABC reporting and he has been a great help, his expertise and experience has made this reporting period nothing but a pleasure. And also to you Mr. Beiles thank you for always assisting me in any possible way."

- Neilton Adams
(03 Feb 2011)

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- Josh Billings

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