We provide circulation data to the Advertising & Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Press Release 14/10/2015

14 Oct 2015


ABC Rules Version 2.9

24 Aug 2015

ABC Rules Ver 2.9 Effective 1 July 2015 available for download under Membership Rules

ABC Elects a New President and Vice President

20 Aug 2015

Gordon Patterson and Andre van Tonder elected as president and vice president of the ABC respectively.

Recent Notices

ABC Q4 2015 Presentation by Charles Beiles

18 Feb 2016

The ABC Q4 2015 Results Presented by Charles Beiles in Cape Town on 18 Feb 2016.

ABC Q4 2015 Presentation by Stuart Lowe - Cape Town

18 Feb 2016

ABC Q4 2015 Presentation by Stuart Lowe

ABC 2015 Year-End Newsletter

12 Jan 2016

ABC Newsletter : Summary of Year 2015

Industry Partners

Print Media South Africa NASA Print Media South Africa Print Media South Africa

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"I’d also like to make use of this opportunity to commend Bella for her assistance in the completion of our submission. Her friendly telephone manner, her knowledge of the product is outstanding! Thanks Bella, you are of great value to the ABC, and me as a client of the ABC."

- Thea Liebenberg - Agri SA
(31 Jul 2013)

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Some Inspiration

"The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague."

- Bill Cosby

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