INDUSTRY

1. B&T Weekly Australia – Men's mags in circulation meltdown

   Aug 19, 2008

   The Australian men's magazine market has taken one of the worst batterings the sector has ever experienced in new circulation figures released today.

   Titles such as FHM, Ralph and Alpha all dropped substantially, according to the latest Audit Bureau of Circulation results. FHM, published by ACP, lost 28.4% of its circulation compared to the same time last year, leaving it with a circulation of just 58,307. ACP's Ralph and News Magazines' Alpha lost 26.5% and 15.9% respectively.

   "I think what we are seeing in the circulation numbers for men's magazines is the same as what we saw happen in the UK," Simon Davies, OMD head of print, said.

   "I think we will continue to see a decline in sales."

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