ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Rules Version 2.9

24 Aug 2015

ABC Rules Ver 2.9 Effective 1 July 2015 available for download under Membership Rules

ABC Elects a New President and Vice President

20 Aug 2015

Gordon Patterson and Andre van Tonder elected as president and vice president of the ABC respectively.


07 May 2015

ABC Q1 2015 Circulation Data Release

Recent Notices

ABC Q2 2015 Presentation by Jennie Beck

17 Aug 2015

ABC Presentation by Jennie Beck on the 13th August 2015 in Johanessburg

ABC Q2 2015 Presentation - Johanessburg

13 Aug 2015

The ABC 2nd Quarter of 2015 results released in Johannesburg on the 13th August 2015

ABC Q4 2014 Presentation - Cape Town

19 Feb 2015

The ABC 4th Quarter of 2014 results released in Cape Town on the 19th February 2015

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"Peter has just left and the audit of our four mid-year titles has been completed. He was excellent and very pleasant and all went smoothly. This is certainly a much better system than using our external auditors. Many thanks for all your help and advice on this. We look forward to using your auditing services again in January for our other five print titles."

- Chris Whales
(20 Jul 2010)

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"There is nothing like returning to a place that remains unchanged to find the ways in which you yourself have altered."

- Nelson Mandela

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