ABC provides circulation data to the Advertising and Marketing industries

The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

Our primary function is the certification and provision of accurate and comparable circulation figures, to assist the bi-partite groupings (advertisers/marketers and publishers) in the buying and selling of advertising and promotional material. This is achieved through agreement or auditing standards, on the certificates and on the reports submitted.

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Latest News

ABC Rules Version 2.9

24 Aug 2015

ABC Rules Ver 2.9 Effective 1 July 2015 available for download under Membership Rules

ABC Elects a New President and Vice President

20 Aug 2015

Gordon Patterson and Andre van Tonder elected as president and vice president of the ABC respectively.


07 May 2015

ABC Q1 2015 Circulation Data Release

Recent Notices

ABC Q2 2015 Presentation by Jennie Beck

17 Aug 2015

ABC Presentation by Jennie Beck on the 13th August 2015 in Johanessburg

ABC Q2 2015 Presentation - Johanessburg

13 Aug 2015

The ABC 2nd Quarter of 2015 results released in Johannesburg on the 13th August 2015

ABC Q4 2014 Presentation - Cape Town

19 Feb 2015

The ABC 4th Quarter of 2014 results released in Cape Town on the 19th February 2015

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"I would like to thank the ABC for all their professional assistance and always prompt response on all ABC queries. Peter has been on site and has conducted an audit on our publications due for ABC reporting and he has been a great help, his expertise and experience has made this reporting period nothing but a pleasure. And also to you Mr. Beiles thank you for always assisting me in any possible way."

- Neilton Adams
(03 Feb 2011)

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Some Inspiration

"Never get tired of doing little things for others. Sometimes those little things occupy the biggest part of their hearts. "

- Author Unknown

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