Frequently Asked Questions

Have a question about the ABC that you need an answer to?

Check out our list of the most Frequently Asked Questions below. More likely than not, your question has been asked before, and has been answered below.

How do I become a member?

Download and complete the application form and submit it either via courier, post or fax, accompanied by proof of payment.

How long does it take?

Approximately 2 weeks, provided the application has been correctly completed and submitted.

Does my publication have to be launched before applying?

Yes, because you must submit a copy of the publication with your application, or very soon after applying.

What are the pre-requisites for registering as a member?

The only pre-requisite is that at least 1 publication has been issued.

When can I start using the ABC logo?

Upon receipt of your application for membership,? the ABC auditors will make contact with you to set up an appointment or communicate with you by correspondence to assess the auditability of your publication. Once this has been approved you will be granted Provisional Proprietor Membership until your initial audited certificate is due. After we receive your initial audited certificate, we will table at the ABC Board meeting for final approval, after which you will be notified that you are a full member of the ABC and are permitted to make use of the logo in your publication and your marketing material.

How long does my publication have to be in existence before applying for membership?

You only have to have published 1 issue before applying.

What are the benefits of being an ABC member?

Being an ABC member provides you with independently audited, accurate, consistent and regular circulation data; gives credibility to the circulation data; provides content that aids the advertiser in media planning and buying decisions; Aids the publisher in selling advertising.

Why do I have to appoint an external auditor?

To assure the ABC that the figures submitted are accurate.

Still can't find the answer?

If your question hasn't been answered above, then please feel free to ask us directly, via our Contact Us page. If your question has been asked enough times, or we feel that it is an important question, we will even add it to this page.

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