About Us - Aims & Objectives
The main objective of the ABC is to promote the interests of the buyers (advertisers and marketers) and sellers (media owners) of advertising and promotional material by providing accurate and comparable circulation data.
Further objectives are:
- To provide circulation data that is in no way inaccurate, misleading or distorted;
- To deal honestly and fairly with all parties;
- To increase industry awareness regarding the benefits of ABC membership and of the information provided.